Case Study · Autoklass × Mercedes-Benz
Short-form vertical video and brand films for the EQE 43 AMG launch.
Vehicle
EQE 43 AMG
Type
Launch campaign
Market
Romania
The Brand
Autoklass
Mercedes-Benz authorized partner since 2003 and the largest premium automotive group in Romania. Autoklass operates multiple showrooms and represents the full Mercedes-Benz lineup, from passenger cars to AMG and EQ models.
The Ask
Launch content for the EQE 43 AMG
Social-first vertical video that could run on Instagram, TikTok, and YouTube Shorts without feeling like an ad. The brief asked for content that matched the car's character — technical, fast, and premium — while staying native to the feed.
The Outcome
A content suite built for platform performance
Scripted, shot, and delivered in a single production sprint. The final package included a hero brand film plus a suite of short-form verticals, all cut for watch-time and export-ready across every major format.
Deliverables
Hero Film
Shot at sunrise in Bucharest. The EQE 43 AMG in motion — exterior, interior, and drive sequences cut to a single narrative beat. Delivered in 16:9, 9:16, and 1:1 formats, ready for every platform without a recut.
Short-Form Suite
Each under 30 seconds. Platform-optimized for Instagram Reels and TikTok. Scripted for watch-time, not just aesthetics — every reel has a hook in the first two seconds and a clear visual payoff at the end.
Behind-the-wheel Content
Built for Stories and Reels. Raw feel with a scripted beat structure — each clip captures a distinct driving moment. Designed to feel spontaneous but engineered to retain attention through the full runtime.
By the numbers
"The EQE 43 AMG content suite set the bar for how we approach launches going forward. AM Growth understood the car before they touched a camera."
— Marketing Manager, Autoklass Romania
How we work
Brief & Concept
1 day
We align on the campaign objective, platform priorities, and the story the car needs to tell. Scripts and shot lists are drafted before anything gets scheduled.
Location Scout & Pre-production
2 days
Locations are scouted and locked. Call sheets, talent coordination, and equipment prep happen in parallel so production day runs on schedule.
Production Sprint
1 day on location
A single focused shoot day. Our team captures every angle needed for the full deliverable suite — no second guessing on set, because the shot list already did the thinking.
Edit & Delivery
3–5 days
Colour grading, sound design, caption bakes, and format exports. You receive a shared folder with every asset named, sized, and ready to upload without touching a timeline.
Let's build something
We plan, shoot, and edit short-form video for automotive brands across Romania.
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