Meta
Engagement-Optimized Campaigns
Four campaigns across Facebook and Instagram, each promoting the summer offer with a 100 RON/day budget and highest-volume bidding.
Case Study · Hotel Olimpic Jupiter × Black Sea Resort
42 days of Meta campaigns during peak Romanian tourism season, optimized straight to Messenger instead of a static landing page.
The Brand
A seaside resort hotel in Jupiter, Romania, running summer offer campaigns on Meta to drive direct booking inquiries during peak season.
The Problem
Romanian tourism advertisers compete hard for attention in June–July, driving up ad costs. A hotel needs booking inquiries, not just reach — every leu has to turn into a real conversation.
The Result
Four Meta campaigns generated 810 Messenger conversations at 7,51 RON per message, with two always-on campaigns carrying 94%+ of spend and driving practically all performance.
Scope of work
Meta
Four campaigns across Facebook and Instagram, each promoting the summer offer with a 100 RON/day budget and highest-volume bidding.
Creative
"Super Oferta Verii" (Summer Super Offer) messaging led every campaign — including two boosted organic posts used to test the creative before scaling paid spend.
Messenger
Every campaign optimized toward Messenger conversations, giving vacationers a direct line to ask about rooms and rates instead of routing through a static page.
Methodology
How a scrolling vacationer becomes a real conversation about a room.
7,51 RON cost per message
Calculated at account level: total spend of 6.080,30 RON across all 4 campaigns ÷ 810 Messenger conversations reported for the account over the 42-day window.
810 messages
Meta's API confirmed all 4 campaigns optimized for the same Messenger-conversation event, but didn't expose message counts per individual campaign — so this is reported at the account level, not per campaign.
94% of spend, 2 campaigns
The two always-on campaigns ("Super Oferta Verii" V2, launched 26 June and 6 July) accounted for 5.774,11 RON of the 6.080,30 RON total spend and drove effectively all of the account's performance.